8 years of experience designing digital products where understanding the system, questioning assumptions, and figuring out the real problem is half the work.

View my work
Black-and-white portrait of María Berrocal, smiling and looking to her left

  • Product thinking

    Framing the right problem before drawing the first screen.

  • Visual Design

    Interfaces held to a level of detail you can feel.

  • High-pressure, fast-paced

    Shipping inside fast-moving teams, next to Product and Engineering.

Translated into something tangible

Take a look at how I apply the loop: from the messy first question to what was shipped.

01 / 04

From tracking sustainability targets to making better decisions

Built a B2B sustainability product from scratch, helping global companies track environmental targets, explore scenarios, and make more informed investment decisions.

  • Product Design
  • B2B SaaS
  • AI
View case study
Status to targetOn trackTarget value0.246 hl/hlExpected impact5.1M hlScenario cost$2.8MTarget: Water Use EfficiencyFY22FY24FY26FY28FY30BaselineLast reportedTargetHistoric dataTargetScenario 1Scenario 2Scenario 3Scenario 1Low investmentShort by 2.6M m³Off trackHow to reach the target?Scenario 2Full programmeReaches the target in FY2029On trackView scenarioScenario 3Phased rolloutShort by 1.1M m³Off trackHow to reach the target? Combinations that reach the target Projects and investment, ranked by costWastewater recycling + Condensate return$620KFY2029Rotary spray balls + CIP rinse recovery$480KFY2030Wastewater recycling + Cleaning skid$710KFY2028

02 / 04

From weeks of data center due diligence to hours

Redesigned a complex site-evaluation experience, turning hundreds of geographic and environmental signals into clear, actionable insights for data center teams.

  • Product Design
  • Data Visualization
  • B2B SaaS
View case study
Site under evaluationPower gridFlood mapsWetlandsCritical habitatProtected areasSite assessment5 categories · analysing…Land & constructabilitySuitableZoning & permittingCompliantWaterSecuredNatural resourcesClearNatural hazardsLow riskSite shortlistedSuitability86

03 / 04

Redesigning a digital banking experience from the ground up

Turned customer research into a new end-to-end banking experience, from defining core journeys and testing prototypes to working with engineering through launch.

  • UX/UI Design
  • Fintech
View case study
Hi, MaríaM$12,480.20•••• •••• •••• 4821MARÍA BERROCALVISASendPayMoveCardsMovementsSee allCCoffee LabFood · 9:14−4.80SSalary · AcmeDeposit · 8:00+3,200.00RRentAutopay · Mon−1,150.00HomeCardsPayMoreAccountsChecking•••• 2207$8,270.20Savings•••• 9910$4,210.00Send moneyAna Pérez$250.00USDContinueThis month$2,430HousingFoodTransportCredit cardDue Jul 12VISA•••• 4821$340.00Limit used34%Pay now

04 / 04

Rethinking navigation for a growing, multi-product platform

Redesigned Waterplan’s navigation and information architecture to accommodate a growing ecosystem of products, workflows, and customer needs.

  • Product Design
  • Information Architecture
  • B2B SaaS
View case study
MonitorOverviewRisk mapSitesRisks by siteMeasureDashboardsScenariosMetersRespondProgramsProjectsHi MaríaWhat do you want to do today?CLIMATEEnergy targetsRISKRisk mapACCOUNTINGAccountingEFFICIENCYProductionSet up Home PageAppearanceAdmin onlyDefaultMistGlacierLagoonMossMidnightShow company logo on HomeApplies to everyone in the workspaceCustom namesSitesFacilitiesMetersGaugesRisks by siteExposureProjectsInitiativesCompany logoAAcmeShown on HomeSave changes

My design journey so far.

8 years across consulting, UX/UI, and product design. I like getting to the root of complex problems, asking the right questions, and turning them into products people can actually use.

What I use in my workflows.

Design and prototypes
ClaudeFigmaChatGPTBuilder.io
Handoff and delivery
GitHubVercelSupabase
Product marketing
FramerArcadeVeed.ioCanva
  1. 01

    2022 – Present

    Waterplan

    Product Designer

    End-to-end product design across Waterplan & Civarea

    Leading multiple product initiatives across two platforms, from understanding customer problems and shaping solutions to prototyping, validation, and delivery alongside Revenue and Engineering teams.

  2. 02

    2021 – 2022

    EY Design Studio

    UX/UI Designer

    Designing digital products and experiences

    Translated research and business requirements into end-to-end digital experiences, designing, testing, and iterating alongside Product and Engineering teams.

  3. 03

    2018 – 2021

    EY Consulting

    Senior Consultant · Financial Services

    Strategy, business & digital transformation

    Worked on consulting projects across financial services, connecting business needs, processes, and technology to solve complex organizational challenges.

About me

I’ve learned that the first problem you hear is rarely the whole problem. I actually like the messy part — when things don’t completely make sense yet. Asking questions, connecting the dots, trying things out, and moving fast until it all starts to come together.

María Berrocal

  • Ask first

    The first problem you hear is rarely the whole one.

  • Connect the dots

    Systems, people and constraints, before screens.

  • Try it, move fast

    Prototype early, learn out loud, ship in steps.